A new sustainable drinkware brand has entered the promo space.

Counselor Top 40 supplier Starline (asi/89320) has announced a new partnership with Pirani, a sustainable lifestyle drinkware brand best known for its insulated, stackable tumbler designed to keep beverages hot or cold for long periods of time. Pirani’s mission is to raise eco-awareness and deliver high-quality, sustainable alternatives to disposable drinkware, according to the brand. Starline will be the exclusive promo supplier of Pirani’s products.

Starline (asi/89320) will be the exclusive promo supplier of drinkware brand Pirani. 

“At Starline, we’re always looking for products that deliver something truly different,” said Brian Porter, chief revenue officer at Starline and a member of the Counselor Power 50 list of the most influential people in promo. “Pirani stands out by combining versatility, innovation and premium design into their products. It’s a gamechanger in the drinkware category and offers our customers a fresh way to create memorable, high-value branded experiences – especially with its focus on eco-friendly, reusable and thoughtfully sourced materials.”

Brandegee Pierce, co-founder and design guru at Pirani, said the company wanted more than just a business partner and was seeking a supplier that understood the brand’s mission. Starline offered both, according to Pierce.

“We were looking for a partner who genuinely understood Pirani, respected our mission and cared about bringing the brand to market the right way,” he said. “That authenticity mattered to us, and it’s what made Starline feel like the right partner as we continue to grow in the promotional products space.”

According to Counselor’s 2025 State of the Industry report, drinkware is one of the most popular promo categories, second only to T-shirts. Drinkware accounted for 10.4% of overall product sales – or roughly $2.8 billion – in 2024, according to ASI Research.

Starline appears to be building up its drinkware collection. Earlier this year, the company added high-performance drinkware brand Quiksilver to its product collection.

Based on 2024 North American promotional products revenue of $61.3 million, Starline ranks 30th on Counselor’s most recent list of the largest suppliers in the industry. The new rankings are due out this summer.

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