Sustainability May 28, 2026
SnugZ Announces Partnership With Sustainable Wallet Brand Ekster
The partnership will expand SnugZ’s collection to include premium travel bags, wallets and other accessories.
Key Takeaways
• SnugZ USA (asi/88060) has partnered with Ekster, a retail brand that offers trackable wallets, travel gear and accessories.
• The collaboration adds customizable Ekster travel bags and wallets to SnugZ’s offerings, expanding its lineup of retail-inspired promo products.
• Ekster’s sustainability focus – including recycled materials, FSC-certified packaging and a shift toward sea freight – aligns with increasing demand for more eco-conscious promo options.
SnugZ USA (asi/88060) is expanding its collection of sustainable, retail-inspired promo with a new partnership.
The Counselor Top 40 supplier announced it will carry top products from Ekster, a brand known for its trackable wallets, travel gear and accessories.
“At Ekster, we’re focused on creating smarter, more intentional everyday carry products, and partnering with SnugZ USA allows us to bring that vision into the promotional and corporate gifting space in a meaningful way,” said Wes Lindenmuth, owner and head of retail partnerships at Ekster. “Their reach and execution capabilities make them a natural partner as we continue to grow and connect with customers in new environments.”
SnugZ USA will now offer a collection of Ekster’s customizable travel bags and wallets to the promotional products market.
Ekster Cardholder Pro (EKCD03), available through SnugZ USA (asi/88060)
The partnership also brings more sustainable products to the promo market. A Certified B Corp, Ekster incorporates recycled materials into its products and uses FSC-certified packaging. The company is also working toward 100% carbon neutrality and is actively reducing its reliance on air freight, which has a higher carbon footprint than other forms of shipping. According to its website, Ekster converted 75% of its supply to sea freight in 2022.
“Ekster represents the type of innovative retail brand we’re excited to bring into the promotional products space,” said Katy Burum, director of brand addition at Ekster. “Their combination of premium design, functionality and sustainability aligns perfectly with what distributors and end-buyers are looking for today.”
Based in West Jordan, UT, SnugZ USA is a supplier of products that include lanyards, health and beauty products, drinkware and corporate gifts. Based on 2024 North American promotional products revenue of $93.6 million, SnugZ USA ranks 21st on Counselor’s most recent list of top suppliers in the industry. The new rankings will be released in July.
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