News May 13, 2026
Cimpress Agrees To Purchase German Brands SAXOPRINT & viaprinto
The deal is subject to customary closing conditions, including antitrust approval.
Key Takeaways
• Cimpress (asi/162149) will acquire CEWE’s commercial online print segment, including SAXOPRINT and viaprinto, bringing the businesses under its PrintBrothers division.
• The acquisition strengthens Cimpress’ production footprint in Germany and will enable cross-company fulfillment efficiencies.
• The deal supports Cimpress’ ongoing growth – including 7% overall Q1 FY2026 revenue gains – and is expected to close in the first half of FY2027 pending approvals.
Cimpress (asi/162149) is continuing to expand its global upload-and-print footprint.
The Counselor Top 40 distributor and parent company of VistaPrint, National Pen (asi/281040) and Counselor Top 40 supplier Goldstar (asi/73295) has agreed to purchase CEWE Stiftung & Co., KGaA’s commercial online print segment, which includes German brands SAXOPRINT and viaprinto. The brands will fall under Cimpress’ PrintBrothers segment of upload-and-print businesses, the company said.
Based in Dresden, Germany, SAXOPRINT is an online print shop for flyers, booklets, brochures, catalogs and magazines. Münster, Germany-based Viaprinto is a reseller serving business customers. According to Cimpress, these businesses collectively generated €89.6 million ($104.7 million) in revenue in 2025 with approximately 10% EBITDA margins.
The deal will help Cimpress grow its manufacturing presence in Germany, according to Robert Keane, founder, chairman and CEO of Cimpress.
“This tuck-in acquisition by our PrintBrothers segment extends Cimpress’ deep expertise and scales advantages in manufacturing, improving our ability to help millions of business customers build brands, stand out and grow via customized physical marketing products and branded merchandise,” he said. “We have clear near-term plans to drive significant synergies through cross-Cimpress fulfilment.”
He added that several Cimpress businesses will leverage SAXOPRINT’s production capabilities for its primary products and that SAXOPRINT will source other products from Cimpress’ focused production hubs across Europe.
“We have a strong commercial online print business, but we believe its future potential is best realized under an owner like Cimpress, whose entire strategy aligns very closely to COP’s focus and capabilities,” said Thomas Mehls, CEO of CEWE.
The news comes after Cimpress posted 7% growth for Q1 FY2026, with PrintBrothers growing revenue by 15% and the company overall increasing revenue 7%.
“This acquisition should enhance Cimpress’ per-share free cash flow as we execute against our previously announced FY2028 financial targets without changing our established plans to meaningfully reduce net leverage over the next two fiscal years,” Keane added.
The deal is subject to customary closing conditions, including antitrust approval. It is expected to close in the first half of Cimpress’ FY2027, which begins in July 2026 and ends in December 2026.
Cimpress ranks 11th on Counselor’s most recent list of top distributors in the industry, based on estimated 2024 North American promotional products revenue of $326.4 million. New figures will be released in July.