News CANADIAN NEWS May 06, 2025
Starline Partners With Drinkware Maker Symglass
The Counselor Top 40 firm said it will be offering Symglass’ shatterproof, BPA-free products, which are made from renewable plant-based materials, to the promo space.
Key Takeaways
• Partnership Announcement: Starline (asi/89320) will sell Symglass’ (asi/90446) shatterproof drinkware starting May 7, 2025.
• Product Features: Symglass drinkware is BPA-free and made from renewable materials, executives said.
• Did You Know? Drinkware is the second-most popular category in the promotional products industry, accounting for 11% of annual distributor sales.
Symglass (asi/90446) bills its drinkware as unbreakable and, now, Counselor Top 40 supplier Starline (asi/89320) will be offering the line for sale in the promotional products market.
Through a new partnership, Grand Island, NY-based Starline will be carrying Nashville, TN-headquartered Symglass’ entire line, according to Starline Chief Revenue Officer Brian Porter.
Stemless wine glasses are among the products from Symglass (asi/90446) that Counselor Top 40 supplier Starline (asi/89320) will be selling starting May 7, 2025.
“Partnering with Symglass is a natural extension of Starline’s mission to bring innovation and premium branding solutions to our distributors,” said Porter, a member of Counselor’s Power 50 list of promo’s most influential people. “Their drinkware is second to none in durability and design. We’re very excited about this collaboration.”
Symglass provides stemless wine glasses, rocks glasses, pint glasses and champagne glasses. The company crafts the products to look like high-end glassware, yet it manufactures the items from BPA-free, dishwasher-safe, renewable plant-based materials. The drinkware is shatterproof and made in the USA, executives said.
“The entire team at Symglass is incredibly excited about the partnership with Starline,” said Symglass CEO Quinn O'Sullivan. “We believe together we can deliver a terrific line of innovative, sustainable, USA-made products to the promotional marketplace.”
The companies said they see the collection as being an ideal fit for corporate gifting, hospitality, event promotions and lifestyle branding. The collection becomes available May 7. Drinkware is the second-most popular product category in the promotional products industry, accounting for nearly 11% of annual total sales for distributors, according to Counselor’s State of the Industry report.
Based on reported 2023 North American promotional product revenue of $61.2 million, Starline ranked 32 on Counselor’s most recent list of the largest suppliers in the industry. In August, Starline also announced a partnership with fellow Counselor Top 40 supplier Vantage Apparel (asi/93390). Through the arrangement, Vantage’s webstores host both Vantage’s garments and hard goods from Starline.