AAA Innovations (asi/30023) will be retiring its name and going to market under the brand of Showdown Displays (asi/87188), a Counselor Top 40 supplier. The change is effective June 1.

Sign-Zone, Showdown Displays’ parent firm, acquired AAA Innovations in April 2024. Since then, company leaders have been working to integrate AAA Innovations and Showdown Displays, an effort that has included incorporating AAA’s full line into Showdown Displays’ offerings.

Going forward, AAA Innovations’ products will be available on ShowdownDisplays.com and through industry sourcing platforms, like ASI’s ESP and ESP+. The AAA website will automatically redirect users to the Showdown site.

“This transition marks an exciting new chapter for both brands,” said Kevin Walsh, president of Showdown Displays and a member of Counselor’s Power 50 list of promo’s most influential people. “AAA Innovations has built an incredible reputation, and by welcoming their product line into our portfolio, we’re empowering resellers with more innovative tools, faster service and a one-stop destination for all event and display needs.”

Walsh told ASI Media that the AAA Innovations team will remain in place and operate out of its facility in Orangeburg, NY. “Ultimately, our goal is to be able to facilitate shipments of traditional Showdown products from the New York location and traditional AAA products from our Minnesota location,” said Walsh. “But first, we’re focusing on the brand consolidation and alignment onto a single system.”

“This transition marks an exciting new chapter for both brands.” Kevin Walsh, Showdown Displays (asi/87188)

AAA Innovations did about $40 million in sales in its final year as an independent company – 2023. The firm specializes in umbrellas, coolers and outdoor recreational products. “We truly are excited for these brands to come together, mostly because it will be an improved experience for our distributor customers,” said Power 50 member John Bruellman, CEO of Sign-Zone.

Showdown Displays asserted that distributors who worked with AAA Innovations can expect a seamless transition. “Customers can continue working with their existing sales representatives,” the firm said in a statement. “All login credentials, order history and customer care support will transition smoothly.”

In addition to AAA’s legacy products, distributors now have access to Showdown’s catalog of visual displays, signage, banners and outdoor event solutions.

“As one brand, we now offer the broadest selection of portable displays and lifestyle products – all designed to help you win more business,” Showdown Displays said in a statement. “With this merger, we’re doubling down on what matters most: more innovative products to meet your customers’ needs, the same legendary service and our trade-only commitment.”

Based on reported 2023 North American promotional products revenue of $110.8 million, Showdown Displays ranked 15th on Counselor’s most recent list of the largest suppliers in the industry.