Counselor Top 40 distributor Proforma (asi/300094) has announced a quintet of leadership promotions.

The Independence, OH-headquartered firm, which supports a network of independent distributor affiliates across the nation, has named Michelle Dalton senior vice president of owner and supplier success; Evan Gall, vice president of e-commerce; Derek Boyer, vice president of sales and industry recruiting; Sandy Acosta, success coach manager; and Stephen Gainsburg, success coach.

Executives at Counselor Top 40 distributor Proforma (asi/300094) noted the promoted professionals have more than 60 years of experience in the print and promo industry.

All five work in Proforma’s Support Center, a 200-person-strong team that supports the distributorship’s more than 500 affiliates.

“These leaders have nearly 35 years of combined experience at Proforma and over 60 years of shared tenure in the print and promotional products industry,” said Kathy Mayo, director of human resources at Proforma. “Their collective perspective and expertise will help usher in a new era of innovation and growth for Proforma.”

“These exciting leadership changes are aligned to extend Proforma’s reach and drive the continued success of our network.” Vera Muzzillo, Proforma (asi/300094)

Going forward, Dalton, Boyer, Acosta and Gainsburg will work to create and implement new programs and elevate coaching initiatives to fuel sales growth. Gall will spearhead managing the service and support mechanisms of Proforma’s proprietary e-commerce platform, ProStores, which currently hosts over 12,000 dynamic stores.

“We are making strategic moves in the industry and have a strong focus on utilizing technology to expand our organization in monumental ways,” said Proforma CEO Vera Muzzillo, a member of Counselor’s Power 50 list of the promotional products industry’s most influential people. “These exciting leadership changes are aligned to extend Proforma’s reach and drive the continued success of our network.”

Based on reported 2023 North American promotional products industry revenue of $638 million, Proforma ranked fifth on Counselor’s most recent list of the largest distributors in the industry. The firm has been in business for more than 45 years, offering print, promo and packaging solutions.