Awards July 24, 2024
Counselor Top 40 Distributors 2024: No. 5 Proforma
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Proforma
(asi/300094)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 5
2023 Revenue: $638.0
2022 Revenue: $620.0
Year-Over-Year Difference: 2.9%
2021 Revenue: $540.8
Top Company Officer: Vera Muzzillo, CEO
Year Founded: 1978
Headquarters: Independence, OH
Financials Certified By: Vera Muzzillo
After an 18% post-COVID jump in 2022, things steadied a bit for the print and promo distributor affiliate group, which increased sales by nearly 3% last year. Says Proforma CEO Vera Muzzillo: “While we hit significant milestones in sales – our largest sales year on record – our biggest success in 2023 came in the form of talent acquisition.” Indeed the company – a Counselor Best Place to Work this year – made a number of high-profile hires, including Meg Erber as director of sales, Charity Gibson as chief marketing officer and Mike Dobozy as chief technology officer.