California Tattoos & Promotional Products (asi/43530) is continuing to bolster its leadership team with new talent.

A week after announcing new President Jason Kern, the Tucson, AZ-based supplier shared that it has hired industry veteran Jill Stirnkorb as vice president of sales.

Stirnkorb has more than 30 years of merch industry experience on the supplier side of the business, having spent her career with Counselor Top 40 supplier Koozie Group (asi/40480).

Jill Stirnkorb, California Tattoos & Promotional Products (asi/43530)

At Koozie (formerly BIC Graphic), Stirnkorb started as an assistant account manager and worked her way up to vice president of national accounts, with other revenue-generating and leadership roles along the way coming in field sales and inside sales. While with Koozie/BIC, Stirnkorb helped navigate key acquisitions.

“Jill’s leadership and deep industry insight will be instrumental in driving growth and innovation at California Tattoos & Promotional Products,” Kern said.

An active volunteer within the promo products space, Stirnkorb recently capped a two-year term on the board of directors for the Promotional Products Association of Florida (PPAF). She was, California Tattoos noted, a founding member of the PPAF Brandy Awards. Florida is one of the top states for promo products sales, ASI Research shows.

Stirnkorb has earned industrywide accolades, including appearing on Counselor’s Hot 25 List in 2016.

“Jill’s leadership and deep industry insight will be instrumental in driving growth and innovation at California Tattoos & Promotional Products.” Jason Kern, California Tattoos & Promotional Products (asi/43530)

Word on Stirnkorb’s appointment came about a week after California Tattoos & Promotional Products shared that it has moved to a new co-president leadership structure – an evolution made necessary by what the firm described as significant sales growth.

As part of the leadership structure change, California Tattoos has hired Kern as president of sales and marketing. Chris Huff, formerly the sole president, has moved into the role of president of operations.

Kern has an extensive background in leadership in sales and marketing. He began his career at Altria – a then Fortune 20 company. Early in his career, he took operational control of a $350 million business unit, setting the stage for future successes. In 2012, Kern joined NJOY, a startup that moved him to Arizona. As one of the first six employees, he was key to driving NJOY’s growth, contributing to its inclusion on the Fortune Unicorn list. His success there led to executive roles at other companies.