News CANADIAN NEWS March 21, 2025
iPROMOTEu Builds Team of Canadian Business Consultants
The Counselor Top 40 distributor is committed to increasing support for Canadian affiliates and expanding the company’s presence in Canada.
Key Takeaways
• Support Expansion: Counselor Top 40 distributor iPROMOTEu (asi/232119) is enhancing its support for and aiming to grow its number of affiliates in Canada.
• Dedicated Canadian Team: The distributor has established a team of Canadian business consultants to provide localized expertise and optimal business advice for affiliates and distributors in Canada.
A Counselor Top 40 distributor has announced expanded support for Canadian members.
After nearly 15 years of supporting affiliates in Canada, iPROMOTEu (asi/232119) has plans to further expand “strategic guidance, innovative solutions and comprehensive support” for Canadian affiliates as well as plans to grow the total number of affiliates in the Great White North. To that end, the distributor has put together a team of Canadian business consultants, led by Toronto-based Sandy Collins, iPROMOTEu’s Canadian affiliate relations manager.
“Our goal is to help distributors across Canada maintain their independence while leveraging the strength of our proven network,” said Collins. “With a strong and growing presence, we’re committed to driving growth for promotional products distributors and affiliates in Canada with enhanced support that will enable them to thrive.”
Collins and the Canadian team work closely with iPROMOTEu’s Canadian Advisory Council to offer optimal business advice and localized expertise.
“When Canadian distributors affiliate with iPROMOTEu, they’re not just joining a service provider,” said Dave Saracino, senior vice president of affiliate sales and support and a Canada native. “They’re becoming part of a strong, supportive community of their peers and gaining a strategic partner dedicated to their long-term success. We’re proud to empower our affiliates, who are shaping the future of the promotional products industry in Canada, by fostering an environment where every distributor has the opportunity to grow and succeed.”
With 2023 North American promotional products revenue of $211 million, iPROMOTEu ranked 15th on Counselor’s most recent list of the industry’s largest distributors.