Spector & Co. (asi/88660) has a new executive.

The Montreal-based supplier has named Shashi Singam executive vice president of marketing. Singam joined the company in 2016 and most recently was the vice president of marketing.

Shashi Singam, Spector & Co. (asi/88660)

In his new role, Singam will lead long-term marketing strategy, alignment across departments and support of company growth.

The company said that since Singam joined the company, he has “consistently delivered innovative, results-driven leadership that elevated the company’s position within the industry.”

“This is a true testament to Shashi’s fierce dedication, tireless work and brilliant creative abilities that have helped move Spector to the top of the ranks from a marketing perspective in our industry,” said President Samantha Kates, a member of the Counselor Power 50 list of the industry’s most influential people. “Shashi has been an incredible leader to his entire team, helping to foster thoughtful collaboration and loyalty, and is always unlocking potential in others around him. We could not be more thrilled to promote him to EVP.”