News

Koozie Group Fully Integrates Garyline, Announces New Tag Line

After joining the Mill Point Capital team last year, Counselor Top 40 supplier Koozie Group has integrated its fellow Mill Point company Garyline into its product offering.

Key Takeaways

• Koozie Group (asi/40480) has completed the full integration of Garyline (asi/55990), expanding its offering to more than 600 additional products while streamlining access through Koozie Group’s existing workflows, customization capabilities and large-order support for distributors.


• The company is signaling its next phase with a new brand direction, launching the tag line “Give in Full Color” to emphasize customization, reliability through U.S.-based production and a continued commitment to sustainability.

Koozie Group (asi/40480) has fully integrated the Garyline (asi/55990) brand into its product collection.

Counselor Top 40 supplier Garyline received investment from Mill Point Capital LLC in 2024. Mill Point acquired Koozie Group, also a Top 40 supplier, in April of this year, with the plan to integrate the two companies into a single entity by the beginning of 2026.

Distributors will now be able to access more than 600 Garyline products, combined with the existing Koozie Group workflow and assets available.

“Finalizing the Garyline integration is a major milestone for our team and a meaningful step forward for our customers,” said Pierre Montaubin, CEO of Koozie Group and a member of the Counselor Power 50 list of the industry’s most influential people. “It strengthens what we do best – helping distributors deliver standout promotional solutions backed by domestic production, dependable service and high-impact decoration.”

Along with the new united front from the two brands, Koozie Group has announced a new tag line: Give in Full Color.

The tag line was created with consideration of three pillars of Koozie Group’s modern business: Vibrancy and Customization, Reliability, and Sustainability.

“‘Give in Full Color’ captures where we’re headed, helping end-users create vibrant, customizable brand moments, backed by the reliability of our U.S.-based production and a steadfast commitment to sustainability and the communities we serve,” Montaubin said.

With the full integration of Garyline, Koozie Group said that it will also offer more customization options, imprint guidance and large-order capabilities.

Koozie Group ranks sixth on Counselor’s most recent list of top suppliers in the industry, while Garyline lands at No. 33.