Genumark (asi/204588) has appointed Marti Tarmichael as senior account director. Tarmichael, based in the U.S. Midwest, will help support the Canadian distributor’s U.S. expansion.

Marti Tarmichael, Genumark (asi/204588)

“Genumark stood out to me as an industry leader with positive momentum, powerhouse industry veterans and a clear vision for growth in the U.S. market,” says Tarmichael. “I’m thrilled to bring my love of the branded merchandise experience, a whole lot of hustle and a passion for client service to Team USA. I can’t wait to see what the future holds for us.”

Tarmichael has over 20 years of promo industry experience, and was previously the client success director at Counselor Top 40 distributor Summit Group (asi/339116). Most recently, she was the director of sales and client services at Top 40 distributor Leader Promotions (asi/287087).

“Marti is an incredible addition to our U.S. team,” says Genumark CEO Mitch Freed, a member of the Counselor Power 50 list of most influential people in the industry. “Her experience, creativity and client-first mindset align perfectly with who we are and where we’re going. We’re excited to kick off 2026 with continued expansion in the United States, and Marti will play a key role in that growth.”

Tarmichael will join several U.S.-based team members for Genumark, including Johanna Gottlieb, vice president of business development, and Mandi Rudd, director of new markets and Counselor’s 2025 Woman of Distinction. Genumark became a certified B Corp in 2023 and has been named to the Canada Best Managed Companies list seven times.