2025 was a good year for Fully Promoted (asi/384000).

The Counselor Top 40 distributor closed its 25th year in business with 57 new franchise agreements and launched 34 new locations worldwide, including 20 in the U.S., 12 in Australia, one in Canada and one in Mexico. The company also welcomed three new master franchise partners: Deepika Suresh Kumar in India, Prakash Inani in Ireland and Aldaric Ndeffo in Cameroon, extending the brand’s reach across continents. These new franchises add to the company’s roughly 300 individually owned and operated locations globally.

Andrew Titus, Fully Promoted (asi/384000)

Fully Promoted also announced key hirings and promotions, most notably the appointment of Tyler Sherwood to director of marketing & technology. Having served at the company since 2022, Sherwood’s expanded position builds on his work streamlining and refining processes that optimize both customer loyalty and franchisee profitability.

Driving Sales Across Franchises

From coast-to-coast, several Fully Promoted franchise owners achieved seven-figure sales milestones in 2025, including Fully Promoted Cleveland East and Fully Promoted Cleveland West (asi/384585) in Ohio, as well as Fully Promoted Grand Rapids, MI, (asi/384724) which all surpassed $1 million in annual sales for the first time. Meanwhile, Fully Promoted of Southern New Hampshire (Bedford; asi/384681) and Fully Promoted Albuquerque, NM, (asi/384027) exceeded $2 million in annual sales. 

The company also posted steady sales growth at roughly 2.5% year over year for North American promo and apparel, a company spokesperson confirmed, though Fully Promoted did not provide ASI Media with specific sales figures.

Industry Recognition

Earlier this month, Fully Promoted ranked #404 on Entrepreneur Magazine’s Franchise 500 list, and first on the list’s Embroidery and Screen-Printing category. It jumped nearly 20 spots year over year and has appeared on the list for 24 years, reflecting its consistent but growing position in the franchise space.

The Fully Promoted team celebrated its 25-year anniversary at ASI Fort Worth in 2025.

“Our franchisees delivered exceptional work this year, and it’s creating real momentum across our system,” said Andrew Titus, president of Fully Promoted and a member of Counselor’s Power 50 list of the most influential people in promo. “Businesses are thinking differently about branded merchandise; it’s not just about swag or giveaways but about selecting the right product for the right audience to influence engagement, retention or loyalty.”

Andrew Titus leads the company alongside his father, Ray Titus, the chairman and CEO of Fully Promoted’s parent company, United Franchise Group (UFG), and also a Counselor Power 50 member. UFG boasts over 1,800 franchises across 80 countries.

Shifting Buyer Trends

Indeed, with younger generations holding more purchasing power, Fully Promoted has witnessed a shift toward premium, longer-lasting products in areas such as onboarding, recognition programs and corporate gifting – and has updated its offerings to capitalize on these growing trends.

“What we saw in 2025 reinforces that our franchise system is positioned for the next phase of expansion,” said Ray Titus. He noted that the demand for more thoughtful branded merchandise is rising, and that Fully Promoted is meeting that demand through a modern and consultative approach.

“The conversation has been shifting from transactions to impact and outcomes, and that’s where our model thrives,” Andrew Titus added. “As this shift accelerates, particularly among younger decision-makers, we see a tremendous runway for continued growth.” 

With 2024 North American promotional product revenue of $131.2 million, Fully Promoted ranks 20th on Counselor’s most recent list of the largest distributors in the industry.