News January 13, 2025
S&S Activewear To Sell Medical Scrubwear Brand Jaanuu
The Counselor Top 40 supplier will be offering an assortment of the physician-founded medical apparel brand’s bestsellers in the promo space.
Key Takeaways
• New Partnership: Counselor Top 40 supplier S&S Activewear (asi/84358) has partnered with Jaanuu to offer premium medical apparel from the California-based brand.
• Offerings: S&S will sell some of Jaanuu's bestselling products, including scrub joggers, pants and V-neck tops.
Counselor Top 40 supplier S&S Activewear (asi/84358) is starting 2025 with a new brand partnership.
The Bolingbrook, IL-headquartered company announced that it has partnered with Jannuu, a physician-founded medical apparel brand that specializes in premium scrubs.
The Women’s Calix Fit & Flare Scrub V-Neck Top (W10003) is among the products from Jaanuu that Counselor Top 40 supplier S&S Activewear (asi/84358) is carrying.
“We’re excited to welcome Jaanuu into our family of brands,” said Frank Myers, CEO of S&S Activewear and a member of Counselor’s Power 50 list of promo’s most influential people. “By offering top-quality scrubs to our diverse set of customers, we are meeting the practical needs of lifestyle, health and wellness professionals everywhere.”
To promo distributors and apparel decorators, S&S will be selling an assortment of Jaanuu’s bestselling products. The selection of men’s and women’s pieces includes scrub joggers, pants, V-neck tops, long-sleeve shirts and pocket jackets, as well as insulated vests. Jaanuu said the items are made from durable woven material and knit fabric.
“By offering top-quality scrubs to our diverse set of customers, we are meeting the practical needs of lifestyle, health and wellness professionals everywhere.” Frank Myers, S&S Activewear (asi/84358)
“We are thrilled to be partnering with S&S to introduce more clients to our premium scrubs,” said Jaanuu CEO Michael Alexander (formerly president of Counselor Top 40 supplier Next Level Apparel [asi/73867]). “With the superior quality of service from S&S by our side, we see this partnership as a pivotal step in Jaanuu’s future within the healthcare-adjacent space.”
S&S Activewear caught the whole of promo’s attention in 2024 when it acquired fellow Counselor Top 40 supplier alphabroder (asi/34063) – a blockbuster deal involving two multibillion-dollar companies. The firm’s use of robotics and advanced automation in distribution centers to drive efficiencies also generated widespread interest, as has its intention to make alphabroder’s Prime Line hard goods brand a standalone division led by prominent promo veteran Eric Levin.
Based on estimated 2023 North American promotional product revenue of $2.1 billion, S&S Activewear ranked second on Counselor’s most recent list of the largest suppliers in the industry.