Product Hub January 14, 2025
SanMar Launches More Than 135 Styles for Spring
The Counselor Top 40 supplier’s new offerings include a sports uniform program, a sustainable brand launch and the expansion of popular retail lines.
Key Takeaways
• Product Launch: SanMar (asi/84863) has introduced over 135 new items across 20 brands as part of its Spring New Arrivals launch.
• Sustainability & Sports: New products include eco-friendly apparel from Stanley/Stella, Nike and The North Face, as well as an expanded sports uniform program and protective outdoor styles from Carhartt.
It’s new year, new products for Counselor Top 40 supplier SanMar (asi/84863).
The Issaquah, WA-based company has launched more than 135 products across 20 brands as part of its 2025 Spring New Arrivals catalog, which features expanded collections from popular retail brands like Nike and Carhartt, a beefed-up sports uniform service, and the fulfillment of partnerships announced in December.
The Stanley/Stella Women’s Stella Nora Hooded Sweatshirt (SXW035) from SanMar (asi/84863)
Last month, the supplier announced impending collaborations with A4 Athletic Apparel (asi/30121) and the Belgium-based sustainable garment brand Stanley/Stella and officially launched items from these brands, including 20 of Stanley/Stella’s most popular organic tees and fleeces, to start the new year. Sustainable polos from top retailers like Nike and The North Face are also on the new items list.
“The growing number of sustainable styles this season ensures there are options for everyone,” said Emily Gigot, senior manager of sustainability at SanMar.
Among other highlights, SanMar is adding styles focused on outdoor recreation – the company has introduced the Sun Defender line from retail brand Carhartt, which features UV protection on its lightweight tees and performance wovens.
The supplier is also offering backpacks from OGIO, the official bag of the Professional Pickleball Association, and expanding its Sport-Tek sports uniform program, initially launched in 2024. With 11 new styles in adults, women and youth sizing, the company said it hopes to become an option for teams in need of a complete uniform kit.
The OGIO Base Pack (91025), now offered by SanMar
“In 2024, Sport-Tek went from outfitting fans in the stands to players on the field and on the court,” says Shel Renning, SanMar’s vice president of merchandising. “The Club program introduces styles that are a perfect supplement for training programs or rec leagues that need technical performance to perform at their best for their team.”
SanMar ranked first on Counselor’s most recent list of the top suppliers in the promotional products industry, with estimated 2023 North American promotional products revenue of $3.6 billion.
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