News January 09, 2025
Genumark Promotes Alexis Lehava to Expanded Leadership Position
Lehava has been with the Counselor Top 40 distributor since 2021. Previously, she held sales roles with Rightsleeve, which Genumark acquired in 2019.
Key Takeaways
• Promotion & Expanded Role: Alexis Lehava has been promoted to senior director of sales & vendor partnerships at Counselor Top 40 distributor Genumark (asi/204588). In her new role, she will oversee supplier relationships while continuing to manage her own book of business.
• Company Growth & Strategy: Lehava’s promotion reflects her significant contributions to the firm so far, as well as Genumark’s commitment to strengthening supplier relationships and driving strategic growth.
Canada’s largest promotional products distributor has a new senior-level executive.
Counselor Top 40 distributor Genumark (asi/204588) has promoted Alexis Lehava to the position of senior director of sales & vendor partnerships.
Alexis Lehava, Genumark (asi/204588)
Most recently, Lehava was the senior director of sales at the Toronto-based distributor. Before joining Genumark, Lehava spent over eight years at Rightsleeve, which Genumark acquired in 2019. Genumark retired the Rightsleeve brand in December 2023.
In her new role, Lehava will be responsible for overseeing and reinforcing supplier relationships, in addition to managing her own book of business. “This evolution in her role reflects both her exceptional contributions and our commitment to fostering growth and efficiency in our operations,” according to the company.
Moving forward, Lehava will be suppliers’ main contact at Genumark, act as liaison between Genumark and the Legacy Buying Group, coordinate training sessions to bolster alignment between Genumark’s sales team and suppliers, and develop strategy to drive growth with suppliers.
“We’re excited to see the impact she’ll continue to make as she takes on these expanded responsibilities and works with [our valued vendor partners],” said CEO Mitch Freed, a member of Counselor’s Power 50 list of the most influential people in promo.
“I’m absolutely thrilled to step into my expanded role,” says Lehava. “This opportunity combines my passions for building strong relationships and driving innovative sales strategies. I can’t wait to collaborate with our incredible team and partners to reach new heights together.”
With 2023 North American promotional products revenue of $44.1 million, Genumark ranked 39th on Counselor’s most recent list of the industry’s largest distributors.