Counselor Top 40 distributor Custom Ink (asi/173232) has added Ben Litvinas as its chief data and analytics officer.

Ben Litvinas, Custom Ink (asi/173232)

In this role, Litvinas will manage the distributor’s data and analytics operations and spearhead its data strategy. He will also reportedly build a team to further the company’s capabilities in machine learning and AI integration.

“Ben brings a proven track record of leveraging data and advanced analytics to drive measurable business outcomes,” Custom Ink CEO David Doctorow said. “I worked with Ben at Realtor.com, and I saw his expertise in optimizing marketing investments, enhancing the customer experience and deploying AI-driven solutions. I am confident that he and his team will ensure reliable data, develop key analytic capabilities and accelerate our learning to elevate our operations throughout the company.”

Before joining Custom Ink, Litvinas most recently served as the chief data and analytics officer for Fortune 500 telecommunications company Altice USA. He’s also served in leadership positions at Realtor.com, Comcast, Booz Allen Hamilton and GRA Inc.

Litvinas is the latest in a series of senior leadership team hires and promotions under new Doctorow, who joined the company last summer after serving as CEO of Realtor.com and in top roles with eBay and Expedia. Earlier this month, Custom Ink hired Arthur Chapin as chief product, design and technology officer, and promoted Bailey Rockwell Adrian to vice president, power buyers.

Custom Ink ranked fourth on Counselor’s most recent list of top distributors, with an estimated $650 million in North American promotional products revenue.