Awards July 24, 2024
Counselor Top 40 Distributors 2024: No. 4 Custom Ink
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Custom Ink
(asi/173232)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 4
2023 Revenue: $650.0 (Estimate)
2022 Revenue: $650.0
Year-Over-Year Difference: 0.0%
2021 Revenue: $530.0
Top Company Officer: Marc Katz, Chairman
Year Founded: 2000
Headquarters: Fairfax, VA
Counselor estimates a flat year for the e-commerce giant, which also has over 40 retail locations. On July 19, David Doctorow was named as Custom Ink’s new chief executive officer, with Marc Katz remaining as chairman. In 2023 and early 2024, Custom Ink laid off hundreds of employees and closed production facilities in Virginia, Nevada and Texas as it ended all in-house decoration. The company said in a statement to the Washington Business Journal that the shift in strategy was to “improve performance and better align the business with its tech-oriented growth strategy.” Late last year the distributor launched Swag Space, a new management platform for other distributors.