Counselor Top 40 supplier S&S Activewear (asi/84358) is continuing to bring new apparel to the promotional products market.

The Bolingbrook, IL-headquartered company announced this week that it has launched what the firm described as a new line of high-performance wholesale apparel – AllPro. The collection features polo shirts, quarter-zips and long- and short-sleeve T-shirts for men, women and children.

The Pro-Lock Performance Polo (41800) is part of the new AllPro collection from Counselor Top 40 supplier S&S Activewear (asi/84358).

“AllPro provides our customers with extensive color options, reliable inventory depth and innovative fabric technologies that make decorating easy and cost-effective,” said Toby Whitmoyer, chief commercial officer for S&S. “Our goal is to ensure decorators can recommend an assortment of styles to their clients. Adding AllPro to our growing list of apparel brands gives our customers the versatility they need.”

Describing the line as budget-friendly and exclusively available from S&S Activewear, executives said AllPro products are a good fit for a broad range of end-markets, including schools, corporate and even as pieces for hospitality worker uniforms. Sizes range from Youth XS to Adult 4XL and come in an array of colors.

S&S stated that AllPro apparel features two fabric technologies designed for color durability and printability: Pro-Lock and Pro-Flex.

“AllPro provides our customers with extensive color options, reliable inventory depth and innovative fabric technologies that make decorating easy and cost-effective.” Toby Whitmoyer, S&S Activewear (asi/84358)

Pro-Lock is made entirely of polyester interlock jersey manufactured using a cationic disperse dye, which ensures “exceptional colorfastness with a bleed-resistant print surface that’s ideal for decorators,” according to S&S.

Pro-Flex is made with 60% polyester and 40% Sorona for what the firm describes as “eco-friendly durability.” The fabric offers superior stretch, quick-drying capabilities and a reduced environmental footprint compared to traditional performance materials, according to S&S.

The debut of AllPro comes about a month after S&S Activewear announced that it had partnered with Jaanuu, a physician-founded medical apparel brand. S&S is selling Jaanuu scrubwear in the promo space.

Based on estimated 2023 North American promotional product revenue of $2.1 billion, S&S Activewear ranked second on Counselor’s most recent list of the largest suppliers in the industry.

S&S Activewear captured promo’s attention in 2024 when it acquired fellow Counselor Top 40 supplier alphabroder (asi/34063) – a blockbuster deal involving two multibillion-dollar companies. The firm’s use of robotics and advanced automation in distribution centers to drive efficiencies has also generated interest.