HH Agency (asi/224909) has ambitious growth plans.

Now, the Green Bay, WI-based provider of brand solutions believes it has hired the right C-Suiter to help achieve those aims.

HH Agency announced that Marty Engel, a promo products industry veteran of multiple Counselor Top 40 distributorships, has joined as chief revenue officer and partner. Engel will spearhead the company’s strategic direction, revenue expansion and technological innovation efforts.

Marty Engel, HH Agency (asi/224909)

“Marty’s ability to align vision with execution, drive innovation and lead high-growth organizations is exactly what HH Agency needs as we scale,” said CEO Daniel Wickman. “His leadership will be instrumental in shaping the future of our business and reinforcing our position as a premier partner in the branded merchandise industry.”

Engel was a founding member and executive vice president of Cary Francis Group (asi/158924), a distributorship he helped grow to about $30 million in revenue, executives said.

Meanwhile, he had a six-year tenure at Counselor Top 40 distributor Corporate Imaging Concepts (asi/168962), serving as vice president of sales and business development, working with Fortune 500 clients and helping to scale the business into the nine-figure range. Among other roles, he was executive vice president of sales at former Top 40 distributor Touchstone (asi/345631), which was last year acquired by Top 40er Boundless (asi/143717).

“Marty’s ability to align vision with execution, drive innovation and lead high-growth organizations is exactly what HH Agency needs as we scale.” Daniel Wickman, HH Agency (asi/224909)

Engel is excited about what lies ahead for HH Agency, which offers hard good promo products, branded apparel, event planning, onsite merch management and digital services like website management, targeted paid search campaigns and social media strategy, among other solutions. The firm’s clients have included household names like Molson Coors and Shake Shack.

“We have the opportunity to build something truly best-in-class,” Engel said, “leveraging everything we’ve learned over the years, both successes and missteps, to create a better model for the industry.”

To that point, Engel noted that HH Agency is developing a proprietary technology system designed to streamline workflows, eliminate inefficiencies and “modernize the branded merchandise experience. This next-generation platform will give clients greater control, efficiency and scalability.”

In addition to organic growth, HH Agency is also pursuing acquisitions, with executives stating that the company is an ideal fit for distributors who want what they described as a “strategic, partnership-driven transition rather than a purely financial transaction.”

“With the financial strength, strategic vision and technology investments we’re making,” said Engel, “we are building a model that will redefine what’s possible in branded merchandise.”