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Sustainability

Trimark Inks Exclusive Partnership With Redwood Classics Apparel

The division of Counselor Top 40 supplier PCNA (asi/66887) says it’s offering exclusive Canadian-made apparel from the Toronto-based supplier of premium basics.

Key Takeaways

• Trimark, a division of Counselor Top 40 supplier PCNA (asi/66887), and Redwood Classics Apparel (asi/81627) have launched their first exclusive Made-in-Canada collaboration, adding heavyweight fleece styles and upcycled mittens to Trimark’s lineup as the company marks its 50th anniversary.


• The partnership emphasizes sustainability, local manufacturing and purpose-driven production, aligning with both brands’ commitments to eco-friendly materials, responsible manufacturing and Canadian-made apparel.

North American distributors now have additional Canadian-made apparel options, thanks to a new partnership.

Trimark, a division of Counselor Top 40 supplier PCNA (asi/66887), will now offer exclusive fleece styles and upcycled mittens from Toronto-based Redwood Classics Apparel (asi/81627) as part of the firms’ first Made-in-Canada collaboration. The new offerings expand Trimark’s apparel line with Canadian-made products as the company celebrates 50 years.

Trimark Redwood Fleece

This 26-oz. Classics Crew (18411) from Redwood Classics Apparel (asi/81627) is now available exclusively from Trimark, a division of Counselor Top 40 supplier PCNA (asi/66887).

The partnership “highlights both brands’ dedication to local manufacturing, sustainability and strengthening Canada’s apparel ecosystem,” said the firms in a statement.

Redwood Classics’ heavyweight 26-oz. Super Fleece collection, created exclusively for Trimark, includes the Unisex Full-Zip Hooded Jacket (18241); Unisex Classics Hooded Kanga Pullover (18242); Classics Zip Polo (18314); and Classics Crew (18411). In addition, Trimark will carry 16-oz. Classics Upcycled Mittens (45141), made of reclaimed textiles.

“At a time when so much manufacturing has moved offshore, this collaboration is a proud reaffirmation of what it means to be Made in Canada,” said Kathy Cheng, president of Redwood Classics Apparel and a member of the ASI Promo for the Planet advisory board. “Partnering with Trimark expands the possibilities of local production and amplifies the environmental and creative solutions our industry can offer. Together, we’re helping brands bring purposeful, story-driven gifting to life with sustainability-forward apparel that blends creativity, durability and craftsmanship.”

Trimark Redwood Mittens

These 16-oz. Classics Upcycled Mittens (45141), made of reclaimed textiles by Redwood Classics, are now available from Trimark.

Trimark will offer both blank and decorated products from Redwood Classics.

“Our industry is at its best when creativity and responsibility come together,” said Liz Haesler, global chief merchandising officer at PCNA, and also a member of the Promo for the Planet advisory board. “As we celebrate Trimark’s 50th anniversary this year, this partnership with Redwood Classics embodies our belief in purpose-driven collaboration. As a minority- and woman-owned apparel maker with deep roots in sustainable production, Redwood Classics represents our ProudPath values of eco-friendly materials, responsible manufacturing and owner diversity.”

With $659.8 million in 2024 North American promotional products revenue, PCNA ranked fourth on Counselor’s most recent list of the largest suppliers in the industry. In recent months, Redwood Classics also launched a Custom Color Apparel Program with Top 40 supplier Vantage Apparel (asi/93390), which allows distributors and decorators to purchase PMS-matched Canadian-made garments (all duty-free under the USMCA) with minimums as low as 300 pieces and turnaround in as little as six weeks. Redwood Classics first partnered with Vantage in July 2024.

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