Santa Ana, CA-based Liquid Graphics (asi/67660), a decorator that offers screen printing, embellishment and cut-and-sew branded apparel, has appointed Ross Hunter as chief operating officer. Hunter joins the executive leadership team to drive new business development and expand automation technology.

Ross Hunter, Liquid Graphics (asi/67660)

Hunter previously worked as president of ROQ.US, a manufacturer of automatic screen-printing presses, digital printers and other decorating equipment. He led ROQ.US through a period of transformational growth, expanding its footprint in North America and strengthening customer relationships.

Liquid Graphics, established more than a quarter of a century ago by founder and CEO Josh Merrell, has had a long-term business relationship with ROQ.US since 2018, when the company completed the largest installation of ROQ equipment in North America.

“Ross brings a rare combination of technical expertise, operational discipline and strategic vision,” Merrell said. “His leadership in automation and new business development aligns perfectly with our growth trajectory, and we are excited to welcome him to our executive team.”

In his new role, Hunter will work with Merrell and company President Roy Thorsen to guide the firm’s strategic direction and accelerate its next phase of growth. “Ross’s deep industry experience and ability to streamline complex operations make him an invaluable addition to our executive team,” Thorsen said.

Hunter will help oversee product innovation, integrating advanced technologies including automation and robotic improvements within Liquid Graphics. With more than 20 years of experience in production operations, technology integration and organizational leadership, Hunter will manage the execution of Liquid Graphics’ operational strategy. He will also spearhead expansion of the decorator’s customer portfolio, leveraging his network and industry experience to open new markets, strengthen strategic partnerships and align operational capabilities with long-term client needs.

“This transition feels like a natural evolution,” Hunter said. “I’ve loved every minute of my journey at ROQ.US, and I leave proud of what we’ve built together. The opportunity to step into a leadership role at Liquid Graphics is both exciting and humbling. I look forward to leveraging everything I’ve learned to help Liquid scale to the next level.”

Liquid Graphics describes itself as a vertically integrated apparel design, decoration and production company, serving the music industry, global brands, retailers and e-commerce.