The big-name promotions keep coming at Counselor Top 40 distributor Geiger (asi/202900).

The Lewiston, ME-headquartered global branded merchandise company announced in November that David Geiger would be rising to the role of president, marking the fifth generation of family leadership at the company, alongside CEO Jo-an Lantz.

Elizabeth Fagan, Vicky Kinasz and Chris McKee are all on the rise at Counselor Top 40 distributor Geiger (asi/202900).

Now, Geiger has announced a trio of promotions of key executives.

On the elevation are Chris McKee, from chief revenue officer to chief revenue officer/executive vice president; Vicky Kinasz, from vice president of Geiger International to president of Geiger International; and Elizabeth Fagan, from vice president of Geiger’s Crestline division to chief strategy officer for all of Geiger, in addition to remaining vice president of Crestline.

“These appointments are a testament to the depth of talent and leadership within Geiger,” said Lantz, a member of Counselor’s Power 50 list of promo’s most influential people. “Chris, Elizabeth and Vicky each bring a unique blend of expertise, passion and innovative thinking to their roles. Their leadership will not only shape the future of Geiger but also ensure we continue fostering a culture of excellence and collaboration.”

“These leadership changes reflect Geiger’s commitment to global growth. Elizabeth, Chris and Vicky have each demonstrated remarkable leadership, strategic vision and dedication to our mission.” David Geiger, Geiger (asi/202900)

As EVP/CRO, McKee will lead Geiger’s revenue generation strategies, ensuring alignment between sales, marketing and client success teams. He’s been with the firm for nearly 30 years.

In her new role, United Kingdom-based Kinasz will oversee Geiger International, a strategic business unit focused on expanding Geiger’s presence in global markets.

“Vicky’s extensive leadership experience and understanding of global operations position her to drive continued growth and innovation in this critical division,” the firm said in a statement.

As chief strategy officer, Fagan will spearhead Geiger’s strategic initiatives. Her charge is to align the company’s long-term vision with plans to drive sustained growth. She will oversee key efforts related to innovation, market expansion and e-commerce. Fagan started as director of marketing with Crestline in 2019 and rose to vice president of the Geiger division in 2021.

“These leadership changes reflect Geiger’s commitment to global growth,” said David Geiger. “Elizabeth, Chris and Vicky have each demonstrated remarkable leadership, strategic vision and dedication to our mission. I am confident their expertise will drive Geiger to new heights as we continue to innovate and serve our clients worldwide.”

Geiger’s been busy in 2024. Last week, the firm debuted a new unified global brand identity.

This year, Geiger has been active when it comes to M&A, buying Brandelity in England, WER GmbH in Germany, California-headquartered O2 Marketing + Design (asi/286464) and Albany, NY’s Broadway Marketing.

Based on reported 2023 North American promotional product revenue of $330.3 million, Geiger ranked ninth on Counselor’s most recent list of the largest distributors in the industry. The family-owned firm has over 600 employees worldwide and is affiliated with over 450 independent sales representatives.