Counselor Top 40 distributor BDA (asi/137616) has appointed Nina Kersey as its new senior director of sales.

Kersey joins the Woodinville, WA-based firm from her most recent role as senior director of national accounts at fellow Counselor Top 40 distributor BAMKO (asi/131431).

Nina Kersey, BDA (asi/137616)

“Nina’s proven track record with top-tier brands and her exceptional sales leadership will be invaluable as BDA continues to grow and innovate,” said Barry Deutsch, chief sales officer at BDA. “Her ability to forge strategic partnerships and navigate the marketplace positions her perfectly to drive expansion and deliver sustained value across fitness clients.”

Her more than two decades of sales experience also include time at distributor Image Solutions Inc. (asi/230140), as well as sales leadership roles at top retail brands like L’Oréal, LVMH and Macy’s.

In her new role at BDA, she’ll focus on elevating the distributor’s offerings for fitness clientele, using both her industry knowledge and experience working with Fortune 500 companies.

“Joining BDA at this transformative stage of its growth is a tremendous opportunity,” said Kersey. “Collaborating with iconic brands and leading a dynamic team, I’m eager to contribute to BDA’s continued success and create new opportunities that deliver lasting impact for our clients.”

BDA ranked sixth on Counselor’s most recent list of the largest distributors in the industry with a reported 2023 North American promo revenue of $452 million.