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Awards

Counselor Top 40 Distributors 2024: No. 6 BDA

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.


BDA

(asi/137616)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 6
2023 Revenue: $452.0
2022 Revenue: $448.0
Year-Over-Year Difference: 0.9%
2021 Revenue: $540.8
Top Company Officer: Jay Deutsch, CEO/Co-founder
Year Founded: 1984
Headquarters: Woodinville, WA
Financials Certified By: Rob Martin, Chief Experience Officer

There’s an international mindset at the Woodinville, WA-based firm, which grew sales by nearly 1% in 2023 and received a Gold-level rating from EcoVadis. After its acquisition of German company ipm | gruppe last year, BDA announced in June that it acquired The Great Branding Company, a UK-based sports merchandise provider. In addition, the distributor will provide merch and logistics support for Team USA at the upcoming Olympic and Paralympic Games in Paris 2024. Says Anouk Pape, DVP of Marketing and Creative Services: “A key pillar of BDA Sports and raising our international awareness is the extension of our partnership with Team USA and LA28 (Los Angeles 2028) at the Olympics.”