Sustainable Italian supplier Atlantis Headwear (asi/37380) has released a new tool designed to accurately measure the carbon footprint of its products.

Dubbed Carbon Footprint Atlantis (CF Atlantis), the tool follows a clear process based on compliance with international standards, analyzing every stage of a product’s life – including where materials come from, how they are transported, energy used in production and how waste is handled, according to the supplier.

Atlantis Headwear (asi/37380) has launched a tool to calculate the carbon footprint of its products.

“This isn’t just about tracking carbon – it’s about reducing it,” said Federico Pasini, vice president of Atlantis Headwear. “With this new system, Atlantis is building sustainability into every part of production.”

Unlike basic estimates, the CF Atlantis tool uses specific data from Atlantis’ operations, breaking down emissions into detailed categories like fossil fuel, land impact and emissions that come from natural sources. The supplier said this helps it get a crystal-clear view of where emissions are highest and where real change can happen.

The tool doesn’t just measure though; it also helps Atlantis design more sustainable products, according to the company. The CF Atlantis system recommends using materials with lower emissions or making products more energy efficient. It can even test how small changes in the production process or transport can lead to big environmental benefits.

Atlantis published more details about the CF Atlantis tool on its website, noting that the tool is certified with CF Systematic Approach through a third-party entity accredited by Accredia.

As more and more end-buyers seek out product-level data on the environmental impact of promotional products, sustainability-focused suppliers like Atlantis have been doing their best to deliver.

Dutch supplier XD Connects, the 2024 Counselor Sustainability Advocate of the Year, for example, publishes the cradle-to-grave carbon emissions generated by each of its products on its website and in its catalogs. Rupt (asi/84203), launched in 2024, also publishes CO2 emissions for its products. And in December 2024, Counselor Top 40 supplier Koozie Group (asi/40480) announced that eight of its pens were CarbonNeutral-certified.

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