Top 40 supplier PCNA (asi/66887) wants to make it easier for distributors to find social and environmentally responsible brands and products that align with their customers’ sustainability values and goals.

To that end, the New Kensington, PA-headquartered firm launched a new website experience for its ProudPath program.

“At PCNA, sustainability and corporate responsibility are ingrained in our DNA," said Holly Brown, chief revenue officer. "The newly revamped ProudPath website experience empowers our distributors to discover products made with social and environmental integrity. Through refined navigation and enhanced search capabilities, we’re making it simpler to find specific products that align with customer’s values and that contribute to a brighter future for our planet.”

PCNA unveiled ProudPath two years ago, in time for Earth Day. At the time, CEO Neil Ringel called it “the next big step” in PCNA’s commitment to people and planet, noting that “the focus on environmental and social responsibility is changing how we all do business.”

Over the last two years, PCNA said it has significantly expanded its sustainable product offerings, featuring more than 600 sustainable products and over 35 retail brands that contribute positively to social and environmental causes. So far in 2024, more than a quarter of the supplier’s sales – 26% – derive from ProudPath.

Key features of the new ProudPath user experience include simplified navigation. The site has a streamlined framework that highlights ProudPath’s social and environmental pillars relevant to the promotional products industry: brands that give back, eco-friendly, owner diversity, responsible product sourcing and B Corp partners. Distributors will now be able to browse PCNA’s product portfolio through those pillars, allowing for a more targeted search based on specific needs and values.

In addition, the updated site has enhanced search capabilities with improved filter options, so distributors can search ProudPath attributes by product categories and budget-friendly selections. The “ProudPath to Purchase” feature for logged-in users displays the “tangible social or environmental impact of a customer’s order.” And the distributor toolkit includes informational videos, high-quality lifestyle photography, a comprehensive lookbook and other educational resources.

PCNA also shared details of its own environmental and social impact. In 2020 alone, the supplier said that nearly 1 million plastic bottles and 150,000 pounds of cotton were prevented from entering landfills due to its eco-friendly initiatives. Overall, as part of its affiliation with 1% for the Planet, PCNA said it has contributed $1.6 million in certified giving, providing 27,500 people with clean drinking water, planting more than 6 million trees, recycling 2 million pounds of cotton and upcycling 35 million plastic bottles.

Looking forward, PCNA said it has committed to achieving zero waste at its New Kensington facility by 2025 and ensuring 100% supply chain transparency. By 2030, the supplier’s “Rethinking Plastics” strategy aims to eliminate all fossil fuel-based plastics from its collections.

PCNA is a wholly owned subsidiary of Polyconcept, a Europe-headquartered promo products supplier. The supplier operates Trimark, Leed’s, Bullet, JournalBooks, ETS Express (asi/51197) and Spoke Custom. Based on reported 2022 North American promotional product revenue of $857.3 million, PCNA ranked fourth on Counselor’s most recent list of the largest suppliers in the industry.

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