A Top 40 supplier continues to bolster its Canadian presence with a strategic hire.

Debco, part of HPG (asi/61966), welcomes Michelle Edwards to the national sales team. She has more than two decades of sales and business development experience that she brings to the Concord, ON-based promotional products brand.

Michelle Edwards, Debco

“I’ve always believed in the power of building professional communities and partnerships,” Edwards said. “Success, as Colin Powell aptly put it, isn’t just about hard work; it’s also about being teachable and having the tenacity to forge ahead in new roles. I’m thrilled to join the Debco | HPG team and contribute to its continued success.”

In her new position, Edwards will play a role in spearheading growth of the Debco brand and nurturing industry relationships. She has held roles at Timex Group Canada; Bulova Watch, now Citizen Watch Group; and BIC Graphic Canada, now part of Top 40 supplier Koozie Group (asi/40480; Canada, 40481). Most recently, she was with Fujifilm, before accepting the role at Debco and returning to the promotional products industry.

“I’ve known Michelle for over a decade and have always been impressed with her passion, enthusiasm and strategy for selling promotional products,” said Kate Plummer, HPG’s director of sales for Debco and Beacon Promotions. “Michelle’s wealth of experience and dedication to fostering partnerships align perfectly with Debco’s commitment to excellence. With her on board, we’re poised to achieve continued growth and redefine success in the promotional industry.”

Debco was named Promotional Products Professionals of Canada’s (PPPC) Supplier of the Year – Large Enterprise last fall during the annual PPPC National Convention. With 2022 North American promotional product revenue of $268.8 million, HPG ranked eighth on Counselor’s most recent list of the largest suppliers in the industry.