By now, most of us have heard the eco-minded mantra of “reduce, reuse, recycle.” It’s a good starting point, but sustainability experts have added onto the traditional trifecta to create a more comprehensive approach to waste reduction. The so-called “6 Rs of sustainability” acts as a solid framework for businesses developing environmentally responsible policies. Here’s a look at all six – what they mean, why they’re important and how promotional products companies can incorporate each into their operations.

1

REDUCE

What it is: Reduction involves minimizing the consumption of resources – whether it’s energy, water or raw materials – as a means to decrease waste generation.

Why it matters: A focus on reduction leads to a smaller environmental footprint, but also helps businesses cut costs and save money.

How promo can help: Steer clients to orders of fewer, higher-quality promo items that end-users are likely to use and cherish for the long-term.

2

REUSE

What it is: Reuse is all about extending the lifespan of products by finding new purposes for them or encouraging customers to use products multiple times.

Why it matters: Reusing items conserves resources and reduces production demand – both of which help lower environmental stressors.

How promo can help: Many promotional products are inherently reusable. Items like tote bags and drinkware can help end-users steer clear of single-use plastics. To take it one step further, consider advising clients to leave dates off event merch to give it a longer lifespan (and enable any leftover products to be given out at future gatherings).

3

REPAIR

What it is: Rather than discarding items, look for ways to repair them and thus extend their lifespan.

Why it matters: Keeping high-value goods in circulation for as long as possible is a basic tenet of the circular economy and helps reduce overproduction.

How promo can help: Branded sewing kits and multifunction tools promote the idea of repairing belongings, rather than discarding them. Share resources for how end-users can keep promo items in good condition and make their own repairs.

4

RECYCLE

What it is: In many ways, recycling – or processing waste materials into new products and materials to divert them from landfills – has gotten the most attention. Despite this, recycling rates remain fairly low. By some estimates, Americans recycle about 67.2 million tons of a possible 267.8 million tons of waste generated each year. That’s less than a quarter of total waste, even though the Environmental Protection Agency estimates that about 75% of all waste is recyclable.

Why it matters: Recycling conserves resources, reduces landfill waste and lowers carbon footprints.

How promo can help: Encourage buyers to choose promo products made from recycled materials or upcycled from landfill-diverted items. If a client is rebranding or inquires about how to handle misprints and deadstock, connect them with a service like SwagCycle to help keep unwanted merch out of landfills.

5

RETHINK

What it is: Rethinking involves questioning and reevaluating existing business practices to find more-sustainable alternatives.

Why it matters: Taking time to rethink “how things have always been done” can lead to breakthroughs in sustainability and operational efficiency.

How promo can help: Consider pursuing a third-party sustainability assessment like B Corp certification or EcoVadis to help you evaluate your business practices and how to improve sustainability. Attend industry events to gain inspiration from how your peers are handling this topic.

6

REFUSE

What it is: Refusing doesn’t mean an end to consumption, but it does focus on putting a stop to mindless buying and overconsumption.

Why it’s important: Saying no to single-use coffee cups, water bottles and bags can help reduce waste and promote a more environmentally friendly lifestyle.

How promo can help: Don’t just be an order-taker. Have a conversation with clients about their requests and source the best products that will fill their needs. Sometimes saying no to their initial request will lead to a better – and more sustainable – result for everyone.

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