FACT: Data from the Content Marketing Institute shows that webinars are among the top five most effective tactics that marketers use.

1. Don’t overdo slides and charts. Instead, increase your personal presence. “A human face draws us in,” says Julie Hansen, the author of Sales Presentations for Dummies. “Be energized. If you’re laid back and passive, it will carry over to your audience.”

2. Leverage your voice. Try varying your volume, range, pace, emphasis and pauses. This will keep your listeners more engaged.

3. Give frequent recaps because it’s easy for a web audience to get distracted. “Summarize after every concept or major point to those who missed out or to emphasize the importance to those who were listening,” Hansen says.

4. Watch what you wear. Web cams tend not to like white, red, black or anything with stripes, according to Hansen.