Your business card will be a more effective self-promotional tool if you follow these steps:

1. Print a coupon on the back of your business card that offers a first order discount. Keep it simple and avoid terms people aren’t familiar with, like setup charges.
2. Write a personal note on a business card before handing it to someone. The note should be something that might remind them of your meeting, like “I’ll be in touch about the T-shirts we talked about.”
3. Give out more than one business card at a time. Ask recipients to pass the extras along to a colleague who might need your services as well. A referral incentive program makes this all the more effective.
4. Turn a useful product into your card. There are many promotional items that become excellent business cards – pens, lens cloths and magnets are good choices.