TIM ANDREWS BLOG
Thoughts and opinions on the advertising specialty industry
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Chicago Hot Products Video
Thursday July 23, 2009
The ASI Show in Chicago ends later today and I can't tell you how much I enjoyed doing business in the Windy City, which has really come into its own as one of the most vibrant and...
Counselor Awards Honors Distributor Salespeople
Wednesday July 22, 2009
Every year I stand on stage at a fabulous venue during an ASI Show and look out on a black-tie crowd ready for our annual Counselor Awards and I feel exactly the same way: thrille...
New Email Marketing Tool for Distributors
Tuesday July 21, 2009
Today we're launching a new, easy-to-use email marketing tool that allows distributors to quickly create and send email marketing messages and promotions to customers with the clic...
ASI Enhances ASI ContentBridge Platform
Monday July 20, 2009
When someone like Dave Regan, vice president of sales at Counselor Top 40 Distributor The Vernon Company (asi/351700), gives a product a thumbs up, you can bet it's worth a look.Da...
Remembering Lenore Goldberg
Wednesday July 15, 2009
There are many wonderful people in this industry, but Lenore Goldberg was a very special one. This week, I join her family, friends and colleagues in mourning her passing.I met Len...
Counselor Survey Shows Higher Employee Morale
Tuesday July 14, 2009
What is your company doing to boost morale? Counselor magazine's second annual Best Places to Work survey indicates higher morale at industry firms. Interesting, considering the ...
Digitally Speaking, for Sex and the City and Wedding Crashers
Monday July 13, 2009
Marketers across all industries are asking themselves the same question, "How can I capitalize on social media and actually integrate it into my marketing so it works?"Integrating ...
How Can I Enhance my Print Catalog Online to Grow Sales?
Wednesday July 1, 2009
When it comes to catalogs, suppliers want to know how many to print and who to target. For distributors, the question always comes down to: what's the best use of catalogs for my...
What’s Your Question 35?
Tuesday June 23, 2009
Let me admit something right off the bat - I'm not under 35. However, I was more than happy to answer some questions for the new Facebook group "Promo 35," which provides an onlin...
2010 Power Summit Announced - Special Pricing
Wednesday November 18, 2009
How does sunny Florida in November sound to you? Then you'll be happy to hear registration's now open for ASI's 2010 Power Summit - at special rates for early birds.Next year's su...
Social Media Contest for ESP Online for Macs
Wednesday November 4, 2009
I'm the chief technology officer for ASI and I'm also a Mac user, so I'm especially excited that we're developing ESP Online for Macs that will be available soon to the advertising...
ESP Online for Macs: The Revolution
Wednesday November 4, 2009
You wanted it, and you got it. ESP Online for Macs will be here in early 2010. That means anyone using a Mac - including myself since I just switched from a PC - will now be able ...
End-User Buying Habits Study
Tuesday November 3, 2009
ASI recently completed an exclusive study about end-buyer expectations for promotional products compared to other forms of advertising, the types of programs that use promotional p...
2009 Power 50 Announced
Tuesday November 3, 2009
It's almost too easy to use superlatives when describing a company's top players. After all, they reached the apex because they're the best at what they do. The men and women on ...
Power Summit Video About Economy
Tuesday November 3, 2009
Everyone gathered at the 2009 Power Summit in California has seen, heard and learned a lot already at numerous sessions, speeches and networking opportunities.Click here for a vide...