Awards October 26, 2026
Counselor Power 50 2026: No. 35 Jodie Schillinger, Maple Ridge Farms
Welcome to the 2026 Counselor Power 50 list, which ranks the most influential people in the promo products industry.

#35 Jodie Schillinger
Maple Ridge Farms (asi/68680) – Executive Vice President
2025 Rank: #45
Industry Experience: 27 years
Previous Appearances on Counselor Power 50: 2
Jodie Schillinger rockets up 10 spots on this year’s Counselor Power 50 list, thanks to especially strong influence scores from both her Power 50 peers and the industry. Schillinger, executive vice president at food gift supplier Maple Ridge Farms (asi/68680), has become an increasingly visible industry voice over the past few years, making her Power 50 debut in 2024 and receiving special recognition this summer as Counselor’s 2026 Woman of Distinction.
Those achievements come as Schillinger and her team have worked to push Maple Ridge Farms “beyond a product company and further into a ‘brand experience’ company,” Schillinger says. The firm has broadened its product offerings, particularly through the integration of Sweeter Cards, which it acquired in 2024, as well as its approach to events and experiences. The key focus for Schillinger is always relationships, both with direct distributor customers and the recipients of Maple Ridge’s products. “Food has always been one of the most powerful connection tools available to brands,” she says. “As live events, activations and experiential marketing continue to grow, we see tremendous opportunity to help organizations create memorable interactions that engage multiple senses and foster genuine connection.”
That commitment to relationships extends to the “family” that works at the Counselor 2026 Best Place to Work. Schillinger is a self-described lifelong learner, whether with business development or her personal movement practice, and her desire to help those around her reach their potential remains a top priority moving into 2027. “Growth, innovation, technology and customer experience all matter,” Schillinger says, “yet each is ultimately dependent on the health, engagement and development of the individuals behind them.”
AI Perspective
“In business, we're using AI to accelerate research and content development, identify blind spots, optimize workflows, support brainstorming and enhance decision-making. It helps our teams gain greater clarity and feel their way through complex challenges, learning the importance of spending less time on repetitive tasks and more time focusing on creativity, strategy and customer relationships.
“AI will continue to reshape the way we all work. It’s a tool, and leaders who embrace it must understand that first. It can accelerate learning, improve efficiency and help us navigate complexity, yet it doesn’t replace the human elements that matter most.
“As technology becomes more accessible, qualities such as trust, empathy, creativity, hospitality, emotional intelligence and relationship-building become even more valuable. Trust is still earned person to person. That intersection of innovation, trust and humanity is where I see the greatest opportunity.”