#31 Chris Lee

Brand Addition (asi/202515) – CEO

2025 Rank: #26

Industry Experience: 25 years

Previous Appearances on Counselor Power 50: 7

Lower influence ratings from fellow Counselor Power 50 members and the promo industry at large cause Brand Addition (asi/202515) CEO Chris Lee to fall five spots on this year’s list. But Lee has Brand Addition on the right path. Brand Addition, which is celebrating its 40th anniversary this year, increased 3.6% for the first half of 2026 thanks to new contract wins and high client retention rates. Profit also ticked up and adjusted EBITDA leapt by over 10%. Shares of parent company The Pebble Group, which trades on the London Stock Exchange, were up 25% for the year as of press time. (Revenue for Facilisgroup, which Lee oversees as part of Brand Addition parent company The Pebble Group, was up 7% as well in the first half of the year.)

“We’re seeing our investments translate into results,” Lee remarks. “Facilisgroup strengthened its recurring revenue model, Brand Addition delivered profitable growth, and both businesses grew revenues. We’re moving forward in lockstep with our partners and clients.”

Lee acknowledges that economic uncertainty affected client spending. Still, “we stayed focused on operational discipline and investing selectively for growth,” he adds. Next year, Lee plans to prioritize increasing value for Brand Addition’s stakeholders.