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Awards

Counselor Power 50 2025: No. 8 Justin Zavadil & Larry Zavadil, American Solutions for Business

Welcome to the 2025 Counselor Power 50 list, which ranks the most influential people in the industry.

Justin and Larry Zavadil

#8 Justin Zavadil & Larry Zavadil

American Solutions for Business (asi/120075)

2024 Rank: #8

Larry Zavadil CEO

Industry Experience: 36 years

Previous Appearances on Counselor Power 50: 19

Justin Zavadil President

Industry Experience: 28 years

Previous Appearances on Counselor Power 50: 11

Larry and Justin Zavadil, the father-son duo leading Counselor Top 40 distributor American Solutions for Business (ASB, asi/120075), continue to expand their print and promo-focused distributorship in numerous ways. Internationally, they launched Canadian Solutions for Business (asi/120086) and have expanded their overseas footprint. With decoration, they acquired Minnesota-based contract decorator Dubow Textile (a deal made as part of a pledge to friend and former owner Rob Dubow, who died last year). And in sales, which Larry says is the one thing that stands out the most: another record year in revenue, net profit and EBITDA.

“All of our people are working together so well, and that is what makes these accomplishments possible,” says the elder Zavadil, who started ASB in 1981. “We continue to do our best to give our salespeople the ability to achieve their American dream.”

Justin earned big headlines this year being named Counselor 2025 Person of the Year – a highlight in Justin’s career after having worked various jobs in the company and being named president in 2017. The award was reflective of Justin’s transformative presence and humble leadership that have won him praises through the company and the industry.

Heading into 2026, Larry Zavadil is confident that the work that the Print & Promo Marketing 2025 Top Print Distributor has put in place to manage variables like COVID and tariffs will continue to mitigate any challenges the world can throw at the company. More than that, though, the Zavadils are positioning the company to do right by its people.

“Personally, my goal is always the same,” Larry says. “Continue to make a positive impact in the lives of ASB’s stakeholders, which include our employees, sales associates, vendors and end-user customers.”