#30 Chris Vernon & Lisa Hubbard

The Vernon Company (asi/351700)

2024 Rank: #31

Chris Vernon – President/CEO

Industry Experience: 38 years

Previous Appearances on Counselor Power 50: 19

Lisa Hubbard – VP of Sales & Marketing

Industry Experience: 5 years

Previous Appearances on Counselor Power 50: 3

Counselor Top 40 distributor The Vernon Company (asi/351700) is staying true to its values while embracing innovation – namely digital transformation. Chris Vernon and Lisa Hubbard have made significant investments in new technology, including the launch of on-demand stores and an order entry system that integrates with ASI’s ESP+. These changes haven’t always been easy for the 123-year-old business, but Vernon has embraced the uncertainty with passion and purpose.

“With the technology enhancements that we’ve invested in, there has been a lot of testing, development and change management that goes alongside our day-to-day business,” says Hubbard, who joined the distributor five years ago. “Our team rose to the challenge, and we are so very proud of the work that they have done.”

While the pair continues to prioritize Vernon’s digital efforts, they’re also committed to remaining competitive in the promo market. For Hubbard, that means providing top service and top solutions to the Vernon team and its customers. That commitment is illustrated by the recent additions of Rachel Kleser of Easy Peasy Promotions and Hallway Graphics owner Steve Hall – who both joined Vernon’s sales team in September.