#43 Aaron Hamer

Boundless (asi/143717) – CEO

2023 Rank: NR

Industry Experience: 3 Years

Previous Appearances on Power 50: 0

It was in February that Aaron Hamer – new to the Counselor Power 50 list this year – became CEO of Counselor Top 40 distributor Boundless. And though you couldn’t find Hamer’s name on the staff list prior to that, in truth Hamer has been working with the distributor since the beginning of 2022, six months after Treaty Oak Equity (where Hamer is an operating partner) was one of two private equity companies to acquire the Austin, TX-based distributor.

Hamer’s first full year with the distributor has certainly been an eventful one. Shortly after he started, Boundless acquired former Counselor Top 40 distributor Touchstone (asi/345631) – a sizable deal in the marketplace, given that Touchstone brought in $56 million in North American promo revenue in 2022.

Hamer also oversaw the implementation of a new end-to-end ERP system, and launched a program to help sales reps retire through buying out their book of business and transitioning them to roles that require less hands-on day-to-day activity.

“This has a been a very busy, but also transformational year for Boundless,” says Hamer, who has a finance background with previous stops in banking, aerospace and food. “We have charted the course for our future with significant investments in capabilities and technology. We’re well on our way to executing against our mission of being the best home for the best salespeople in this industry.”