#34 David Schneiderman & Todd Schneiderman

Something Inked (asi/329822)

2023 Rank: #45

David Schneiderman – Chief Procurement Officer

Industry Experience: 31 Years

Previous Appearances on Power 50: 1

Todd Schneiderman – Vice President of Sales

Industry Experience: 27 Years

Previous Appearances on Power 50: 1

David and Todd Schneiderman, the father-and-son team who oversee Counselor Top 40 distributor Something Inked, shoot up 11 spots on this year’s Counselor Power 50. But don’t let the success fool you – Todd Schneiderman still sees the company as an underdog in the industry. Part of that had to do with securing its own financing earlier this decade after previously affiliating with other Counselor Top 40 distributors. Also there was that whole pandemic thing which made it difficult for a company that caters primarily to clients in sports and music.

“We’re 95% live event-driven, so basically we lost all our business and had to get creative to grow it back up,” the younger Schneiderman says. “We barely sold the masks and other stuff to survive and went straight at merch delivered to the home.”

It turned out to be the right bet, and Something Inked retained its stature with professional sports leagues and events across the country, building a reputation without having to even do much of the talking themselves. As live events returned, the Nashville-based company posted an incredible 84% revenue growth in 2022, and followed that up last year with 3% growth. The Schneidermans during that time (with the aid of key lieutenant Bill Feldberg, the company’s EVP of business development) have deepened Something Inked’s reputation within its key verticals.

“We typically don’t share what we do or whom we do it with as much as we can, which causes clients and potential clients to not know enough about how awesome we can be unless they do some digging,” Todd Schneiderman says. “I guess we just started touching bigger and bigger projects and it spread. Vendors started talking, too. Maybe just good things happen to good people that have been [expletive] on.”