#29 Norm Hullinger & Megan Spire

BELLA+CANVAS (asi/39590)

2023 Rank: #16

Norm Hullinger – President

Industry Experience: 22 Years

Previous Appearances on Power 50: 9

Megan Spire – Vice President of Sales

Industry Experience: 13 Years

Previous Appearances on Power 50: 2

Norm Hullinger and Megan Spire continue to make an impact in the world of fashion basics – though a quiet year from their company, BELLA+CANVAS, and a notable drop in influence among their Counselor Power 50 compatriots cause the duo to drop 13 spots on this year’s Counselor Power 50 list. Hullinger, who was named president of BELLA+CANVAS in July 2023, has a long history with the Power 50, appearing several times in years past while serving as the CEO of Counselor Top 40 supplier alphabroder (asi/34063).

This is the third appearance on the Power 50 for Spire, who started with BELLA+CANVAS right out of college. Spire sets the direction of the company in key areas, from sales and company culture to sustainable initiatives, like its 100% recycled EcoMax T-shirt, made from combining pre-consumer cotton scraps with dope-dyed polyester from recycled plastic bottles.

Under Hullinger and Spire’s leadership, BELLA+CANVAS, which counts retail line Alo Yoga as its sister company, maintains a finger on the pulse of fashion, recently launching a line of heavyweight cotton tees, which have been on trend for younger demographics, in particular.