#11 Dan Pantano

alphabroder (asi/34063) – CEO

2023 Rank: #8

Industry Experience: 11 Years

Previous Appearances on Power 50: 3

The CEO of Trevose, PA-based alphabroder – the third-largest supplier on the 2024 Counselor Top 40 – shook up the promo world earlier this year with the news that his company was being acquired by the second-largest promo supplier, S&S Activewear (asi/84358). The deal closed Oct. 3, and the two companies have embarked on a multiyear integration, which means that alphabroder, and Pantano aren’t going anywhere anytime soon.

“Alphabroder has created one of the industry’s leading brand portfolios, and together with S&S Activewear, will benefit from an even stronger and deeper supply-chain network backed by integrated marketing and order fulfillment capabilities,” said Pantano of the deal when the news was announced.

Less earth-shattering, but still noteworthy, is that Pantano and alphabroder earlier this year brought back a 24-hour turnaround option for orders of hard goods and select non-apparel products, like towels and beach balls.

Pantano, who became CEO of alphabroder after several years as company president, drops three spots on this year’s Counselor Power 50 list, due to the acquisition as well as slightly less influence as noted by Counselor Power 50 members and the industry at large.