Awards July 22, 2026
Counselor Top 40 Distributors 2026: No. 31 The Sourcing Group
Counselor’s exclusive ranking of the distributors with the most revenue in the promotional products industry.
The Sourcing Group
(asi/330100)
Company Snapshot
Revenue figures are in $millions
• Previous Rank: 35
• 2025 Revenue: $70.5
• 2024 Revenue: $56.0
• Year-Over-Year Difference: 25.9%
• 2023 Revenue: $46.0
• Top Company Officer: Joe Falcone, COO
• Year Founded: 2014
• Headquarters: New York, NY
• Financials Certified By: Joe Falcone, COO
With nearly 26% growth in 2025, The Sourcing Group (TSG) posted another impressive revenue increase, following its 22% jump in 2024. The New York distributor’s October acquisition of Vanguard Direct (asi/350665) boosted TSG’s promo revenue and brought its overall revenue last year (including print) to $265 million with projections to top $300 million this year. TSG said at the time of the acquisition that Vanguard’s business model would help the distributor expand its reach into managing technology applications for public and private sector clients.
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Spots moved up on this year’s list (the biggest jump of any Counselor Top 40 distributor)
Acquisitions have played a major part of TSG’s growth strategy in recent years, including adding Drew & Rogers in June 2024. This year the distributor brought on Brian Gill, formerly of Thumbprint, as the company’s first chief revenue officer.