Counselor’s exclusive ranking of the distributors with the most revenue in the promotional products industry.

Nadel

(asi/279600)

Debbie Abergel, chief strategy officer of Nadel and a member of the Counselor Power 50, attributes the distributor’s double-digit percentage growth in 2025 to a “transformational year,” where the company continued its evolution into “a more strategic, agency-driven brand merchandise partner.” Nadel also added to a client list that includes everything from tech giants to luxury makeup brands, thanks to a comprehensive menu of services that combines “strategy, creative, sourcing, retail-inspired product curation and end-to-end program execution.”

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Generations of family leadership

Nadel, the number-one extra-large company on the 2026 Counselor Best Places to Work list, also puts a strong emphasis on company culture and sustainability, with an award-winning headquarters renovation and recent installation of solar panels to meet nearly all its energy needs.