Awards July 24, 2024
Counselor Top 40 Suppliers 2024: No. 37 Outdoor Cap Company
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
Outdoor Cap Company
(asi/75420)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 27
2023 Revenue: $54.0
2022 Revenue: $65.1
Year-Over-Year Difference: -17.1%
2021 Revenue: $51.2
Top Company Officer: Jeanelle Harris, President & CEO
Year Founded: 1977
Headquarters: Bentonville, AR
Financials Certified By: JJ Reese, Head of Finance & Operations
A 17% revenue decline in 2023 sent the Bentonville, AR-based supplier sliding 10 spots this year – a drop it attributes to a slower economy and overstocked customers. Still, the headwear company is full steam ahead in 2024, touting its popular OCflx styles, which feature stretch mesh and an adjustable back. Another goal for Outdoor Cap Company, which was recently named a Bicycle Friendly Business, is improving employee onboarding, according to Jamie Jeter, head of promo sales.