Awards July 24, 2024
Counselor Top 40 Distributors 2024: No. 23 Overture Promotions
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Overture Promotions
(asi/288473)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 22
2023 Revenue: $122.0
2022 Revenue: $121.1
Year-Over-Year Difference: 0.7%
2021 Revenue: $114.0
Top Company Officer: JoAnn Gilley, CEO
Year Founded: 2001
Headquarters: Waukegan, IL
Financials Certified By: JoAnn Gilley
This woman-owned, Waukegan, IL-based distributorship, spearheaded by Counselor Power 50 member Jo Gilley, is taking on 2024 with sustainability and global expansion in mind. Partnering with certified B-Corp Ecologi, the firm planted 100,000 trees and hired an ESG compliance specialist this year. Though sales increased less than 1% last year, Gilley says the distributor thrived by executing “quick launches of highly customized webstores.” Another highlight for Overture Promotions: being named to Counselor’s 2024 Best Places to Work list.