Ingredients for a Best Place to Work: At Counselor Top 40 supplier SnugZ USA (asi/88060), culture is built from the inside out. Chief Revenue Officer and Counselor Power 50 member Brittany David, who has been with the company for nearly 15 years, says the secret is having faith in the team: “You give people trust and responsibility, and that breeds accountability – and with accountability comes pride, and with pride comes performance.” That philosophy extends across every corner of the business, from the production floor to the warehouse to the sales team, guided by four core values: care passionately, do what’s right, think big and work like crazy.

SnugZ USA (asi/88060) regularly donates funds to the Wounded Warrior Project.

What makes those values stick, David says, is that the leadership team actually embodies them. There’s no hierarchy at SnugZ – when challenges hit, whether it was the 2008 financial crisis, COVID or last year’s tariff turbulence, everyone gets their hands dirty together. “You don’t necessarily learn what the next thing is going to be,” she says. “But working with the team, you learn better questions to ask, you act faster, you empower people more.” The result is a workplace where everyone gets along. “It’s a business, and we all have important roles,” she says, “but there’s this level of appreciating each other as humans that just works for us.”

Top Benefits & Perks: As SnugZ USA has grown, the leadership team has been deliberate about preserving what made the company great in the first place: giving people real ownership over their work. Employees across every function – sales, marketing, production, warehousing – are trusted to make decisions and run with them, which David says makes the day-to-day feel less like clocking in and more like “what we do to feel successful together.” In an industry that’s always throwing something new at you, that sense of shared purpose, she notes, is what keeps it exciting.

Parting Tip: David says the culture at SnugZ USA works because employees are trusted to take ownership of their roles. “There is a lot of trust,” she says. “Not just top down … from customer service to production floor to warehousing, kind of just all across the board.”

If SnugZ USA Were a TV Show, It Would Be Friends. “There’s a bunch of people that just like each other and have all sorts of fun, different characters,” David says.