Ingredients for a Best Place to Work: What sets apart Counselor Top 40 distributor iPROMOTEu (asi/232119)? It’s the culture, says Laura High, senior vice president of marketing at the 26-year-old company that supports more than 1,700 independent distributors and salespeople.

iPROMOTEu (asi/232119) makes sure the whole team feels included in everything from daily decisions to ribbon-cutting ceremonies.

“Our people know their contributions matter and that they can make a real impact every single day, whether supporting affiliates, strengthening partnerships or improving how we work together,” she says. “Ideas are welcomed, voices are heard and success is something we build collectively. That sense of connection and impact is what keeps our teams engaged, motivated and proud of the work we do.”

Top Benefits & Perks: iPROMOTEu understands the value of time spent out of office. Benefits include an unlimited time-off policy, a flexible, hybrid work schedule and a benefits package that includes legal and pet care coverage, according to High.

“The company brings teams together through engaging experiences like Office Olympics, quarterly all-company meetings and the annual DunkFest tournament, fostering connection across the organization,” she adds.

Parting Tip: “Build trust by leading with transparency and consistency, and give people the agency to do their best work without unnecessary barriers,” High says. “When individuals feel empowered and supported, they take greater ownership and pride in what they do. Stay curious and committed to learning, because there are always opportunities to improve processes, strengthen relationships and grow together. A positive, rewarding culture is built when people feel trusted, valued and encouraged to keep moving forward.”

If iPROMOTEu Were a TV Show, It Would Be Brooklyn Nine-Nine. “Much like the detectives on Brooklyn Nine-Nine, iPROMOTEu is focused on doing great work while intentionally creating a fun, engaging environment,” High says. “Our team-driven culture values the unique strengths, styles and perspectives each person brings to the table, allowing us to better support a diverse and growing affiliate network.”