Ingredients for a Best Place to Work: Back in 1910, Maxwell Grossman fulfilled his lifelong dream of entrepreneurship, opening a small envelope business. Over a century later, that business has expanded into printing, promo, e-commerce and sustainability solutions as the fourth generation of the family puts their mark on Grossman Marketing Group (asi/215205). The distributor has a solid foundation, built on collaboration, humility and long-term relationships, and those tenets show up in the way employees are treated. “We believe people do their best work when they feel trusted, heard and supported,” says David Grossman, co-president along with his brother Ben Grossman, a member of the Counselor Power 50 list of the most influential people in promo.

Community involvement and giving back are a huge part of the ethos of Grossman Marketing Group (asi/215205).

The company has an open-door philosophy with direct access to leadership; clear standards around respect, inclusion and zero tolerance for harassment; and a meaningful commitment to sustainability and social responsibility. Indeed, Grossman Marketing is helping to change the way the promo industry operates – and providing employees with a “purpose beyond profit” – through SwagCycle, a circular economy initiative that helps keep excess merch out of landfills and supports charitable partners, David Grossman notes.

Internally, the firm’s procurement team is incentivized to prioritize sustainable vendors and ESG-aligned suppliers, lining up financial performance with environmental responsibility. “Our team understands that their work has impact not just for clients, but for the broader industry and the communities we serve,” David Grossman says.

Top Benefits & Perks: “Fair pay, good communication and strong benefits consistently rank among employees’ favorite aspects of working here,” Grossman says. The brothers also work to support team members for the long term, backing them when they want to move into a new department or learn a new skill. Flexibility is also key, with remote and hybrid schedules offered.

Parting Tip: “An open-door policy works only when it’s real,” David Grossman says. “Transparency builds trust, and trust drives performance.”

If Grossman Marketing Group Were a TV Show, It Would Be Ted Lasso. “We believe in high standards paired with empathy,” David Grossman says. “We compete hard and pursue excellence, but we also lead with optimism, humility and belief in our team. We work hard, do not take ourselves too seriously and succeed together.”