Ingredients for a Best Place to Work: Counselor Top 40 supplier Gemline (asi/56070), regarded as the largest promo firm to achieve B Corp certification, has codified putting people and planet on par with profit – a mission that extends to its own internal team.

Gemline (asi/56070) employees show off their holiday sweaters at a company celebration in 2025.

Founded in 1958 and currently helmed by Executive Chairman Jonathan Isaacson and President and CEO Frank Carpenito, who share a spot on the Counselor Power 50 list, the supplier has a culture built on trust, integrity, humility, inclusion and community. “We believe great work happens when employees feel supported, empowered to contribute ideas and encouraged to continuously improve,” says Pia Olson, vice president of human resources. “Our tenets of ‘Pride in People’ and ‘Pride in Product’ permeate everything we do.”

Top Benefits & Perks: Olson notes that Gemline offers a comprehensive benefits package designed to support employees both personally and professionally, including competitive healthcare, paid time off and flexible work arrangements when possible. The supplier also organizes team events, recognition programs and professional development opportunities to keep its staff engaged. “Our commitment to continuous improvement, sustainability and community involvement through extensive volunteer opportunities – combined with a strong digital infrastructure that supports speed, flexibility and transparency – creates a rewarding and connected employee experience,” Olson adds.

Parting Tip: “Put respect for people at the core of your culture,” Olson says. “Encourage open communication, trust and transparency, and empower employees to solve problems and improve processes.”

If Gemline Were a TV Show, It Would Be Ted Lasso. “We have high standards, no big egos and a genuine belief that people do their best work when we care about each other and the community we’re a part of.”