Ingredients for a Best Place to Work: Collaboration, creativity, accountability and growth: These are a few company values that make Charlotte, NC-based distributor Action Plus Ideas (asi/104683) a Counselor Best Place to Work. “We work hard, support each other and genuinely enjoy being a team,” says Alicia Rhodes, president of Action Plus Ideas. “People here know their work matters.”

Action Plus Ideas (asi/104683) staff gather at the company’s Brand Together event, an end-user showcase for the company’s top clients.

Employees at Action Plus Ideas feel valued, and the company ensures all members of its staff are supported from day one. “We focus on clear expectations, training, team connection and regular check-ins so people can get comfortable and confident quickly,” says Rhodes.

Top Benefits & Perks: Action Plus Ideas is committed to providing employees with opportunities for bonding and growth. Staff are encouraged to share ideas and take ownership, no matter their role within the company.

Employees are also able to participate in programming through API Cares, an initiative through which the distributor donates 10% of profits back to causes it cares about. API Cares has contributed $500,000 to more than 60 charitable organizations to date.

Parting Tip: “Hire people who align with your values, communicate clearly, recognize great work and create opportunities for people to grow,” Rhodes says. “A strong culture starts with leadership.”

If Action Plus Ideas Were a TV Show, It Would Be Ted Lasso. “Our culture mirrors Ted Lasso’s mix of optimism, personal accountability and ‘we win together’ energy,” says Rhodes.