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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

S&S Activewear Details Solar Power Investments, Water Conservation in Inaugural Sustainability Report

The Counselor Top 40 supplier said the newly published report is a transparent overview...

Stahls’ Shows Off On-Demand Production at SF-1 Grand Opening Event

The print and decoration service provider invited more than 100 distributors, decorator...

Counselor Promo Campaign Awards

Discover the promotions that deliver creativity in spades.

PCNA Cut Scope 1 & 2 Emissions 20.5% Since 2022, According to Latest Sustainability Report

In the just-released 2024 report, the Counselor Top 40 supplier details how it has surp...

Moisant Promotional Products Acquires PepStep Promos

The deal expands Moisant’s portfolio in Oklahoma and across the country.

Skucamp Conference Tackles AI, Tariffs & Growth

Commonsku’s four-day event, held in Scottsdale, AZ, included a panel discussion featuri...

The Bright Side: PCNA Funds Five More Community Orchards in Pittsburgh

The Counselor Top 40 supplier also just held its third annual tree-planting event.

XD Connects Acquired by Platinum Equity

The Dutch supplier, Counselor’s 2024 Sustainability Advocate of the Year, said the move...

Vantage Apparel & Redwood Classics Launch Custom Color Program

The program allows distributors to PMS-match colors on select Canada-made garments, wit...

Proforma Hosts Over 600 at Annual Convention

The 2025 Convention and Family Reunion theme was “The Sound of Success.”

Sustainability Roundup: Biodegradable Hat Brims & Recycled Footwear

Brands in promo and beyond are pushing innovations in circularity.

Alan Tabasky Joins C-Suite at SnugZ USA

Tabasky, who has 30 years of industry experience, was named senior vice president and c...

The Bright Side: Proforma Supports Nashville-Based Music Nonprofit

More than 120 participants in the Counselor Top 40 distributor’s annual service project...

Kenny Ved Named Chief Revenue Officer of Fossa Apparel

The industry veteran, twice named to the Counselor Power 50, will help the supplier exp...

Wild Thang Earns B Corp Certification

The U.K.-based distributor launched an eight-point sustainability pledge two years ago ...

2025 Counselor Gift Guide

Close the year strong with trendy product picks for top promo end-buyers.

Bold Promo Hires Charity Gibson as Head of Strategic Accounts

Gibson will spearhead the supplier’s efforts to expand and elevate partnerships with to...

Leader Promotions & Image Source Earn EcoVadis Bronze

The distributor firms rank in the top 35% of all companies assessed by the business sus...

S’well Returns to Direct Distribution After Years of Exclusive Supplier Agreements

Part of Lifetime Brands Inc., the reusable drinkware brand said distributors will now h...

Survey: Gen Z Wants Sustainable, Socially Responsible Promo

ASI’s 2025 cohort of summer interns shared their thoughts on the industry and what’s im...

S&S Activewear Sunsets Textile Recycling Program, Citing Lack of Data

The Counselor Top 40 supplier said its recycling partner Give Back Box wasn’t able to p...

Vantage Announces Integration With Cutter & Buck

Distributors using Vantage Webstores can stock their online stores with styles from Cut...

Brittany Frase Joins MadeToOrder as Chief Revenue Officer

Frase formerly served as vice president of sales at Counselor Top 40 supplier Hirsch.

U.K.-Based Pro-Ad Acquires Corporate Recognition

The distributor said the acquisition of the branded business gifts company will help st...

Q&A: BDA Sustainability Head Discusses Signing The Climate Pledge

The Counselor Top 40 distributor has committed to reaching net-zero carbon emissions by...